Concepts K

Founded in Quebec City in 1999, Concepts K is an agency that specializes in web design. Furthermore, it offers solid expertise in search engine optimization, mobile app development, online store design and online marketing. The agency also provides web hosting services.

Mandate: As a part of a promotional campaign aimed at increasing their visibility in the greater Quebec City area, our client and collaborator Concepts K mandated us to refresh their visual identity. Their wish was to present an updated identity that would preserve obvious references to their original one. In order to achieve this, we reworked their orbit and globe design by simplifying and balancing it out. Our proposition also included a trendier typography, as well as bolder colors and brighter contrasts. With this renewed visual identity in hand, we then proceeded to create a complete visual platform as well as advertising billboards for our client.