ADM Sports – Winter 2018 advertising campaign

ADM Sport specializes in selling clothing, pieces and accessories for motorcycles, snowmobiles, ATVs and motocross bikes. They also offer vehicle service maintenance. Since 1970, ADM supports their customers by offering a full range of products to meet their needs and by contributing to their safety on the road and on trails.

Mandat : R3BORN Motion Design agency asked us to create an illustration that would complete a visual platform that they developed for the «Explore Without Limits» advertising campaign. Our task was to illustrate a snowmobile using images of products found in ADM’s Winter 2018 catalog. The illustration was used for several elements in the campaign such as video advertisements, posters and the cover of a catalog for which we also designed the layout.

Credits / Artistic Direction & Motion: Etienne Magny – R3BORN