64HZ.Mothership

64hz.MOTHERSHIP is a monthly audiovisual connection where live performances are broadcasted on chew.tv platform. 64hz collective and guest artists share their avant-garde musical selections combining past, present and future to create a timeless experience.

Mandate: To promote the launch of their videocast series, the collective entrusted us with the creation of an identity and a visual platform for monthly digital campaigns. The mothership vessel theme was chosen through a collaborative process with members of the collective. From that point on, our creative approach was based around the concept of the vessel, with elements like a hybrid station, a secret lab and synchronized experiment parameters as part of our lexical field. We used infrared photos of electronic circuits to create the imagery for the digital platform, which is scalable: for each edition, the visuals are transformed and adapted to the musical direction of the different guest artists and seasons.

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